Making brands real at EIT Digital

Making brands real at EIT Digital

On september 11 & 12 2018, the European Institute of Innovation & Technology (EIT) organized the ‘Digital Conference 2018‘ at The Egg convention center in Brussels. The theme of the two-day conference was: the digital future of Europe. The visitors were introduced to start-ups, technological innovations, new teaching methods and top-notch international experts. Novid took on the entire audiovisual part of the conference.

16 x 3 meter widescreen projection 

The most striking realisation was the projection screen in the large auditorium: four projectors made  the impressive 16×3 meter widescreen possible. Top tech it is: Panasonic developed this laser technology with a brightness of 10,000 lumen. Our Novid video technicians ensured the correct edge-blend so that the four projectors seemed like one big screen. The enormous visualisations were perfect and seamless. During the event, two video technicians stayed on-site. They were responsible for the production in consult with the conference director of our client Of”Cores. The conference experience became more lively and intense because our cameraman made live images in the auditorium that were instantly projected onto the widescreen.

50 LCD screens, with Novid service

Novid created the visual appearance for the expo exhibitors in the exposition space of the EIT event. Every exhibitor had a booth (there were more than 50!) with a 40” – Samsung ME40C screen to be used for presentations. They were all supplied and installed with technical assistance from the Novid technicians.

To keep cool during this event, drinks were served in special refrigerators, the 49″ – LG Smart Hybrid Cooler. A detailed map of all things to see and do during the conference could be seen on the 49″ screens of the refrigerators. When the visitors came closer, the screen became transparent so that they could see the contents of the refrigerator.

Informative digital signage

Novid was also responsible for the digital signage. The visitors were welcomed at the entrance by an impressive 98” – Philips BDL 9870” screen. There were 75″ – Samsung DM75E placed at various locations around the conference and the break-out rooms were supplied with 55″ – Samsung UE55JU7000 4K UHD  screens on a tripod used for individual presentations.




The result? A striking exposition, seamless widescreen projection, clear and informative digital signage and an eye-catching fridge. A fantastic conference thanks to the careful project planning and smooth cooperation with our client Of”Cores. We are very proud of this realisation!